ChatGPT's Corporate Invasion: 'It's Not Just a ___' Phrase Surges 208% in 2 Years

The world of corporate communications is undergoing a significant transformation, driven by the increasing use of AI-powered tools like ChatGPT. A telling sign of this shift is the proliferation of the phrase 'It's not just a ___, it's a ___' in press releases, shareholder letters, and analyst calls from major US companies. This phrase, which has become a hallmark of ChatGPT's influence, has seen its usage more than quadruple since 2022, with a staggering 208% increase in just two years.

The data, which covers a vast library of documents including press releases, SEC filings, and transcripts of analyst conferences, reveals a steady uptick in the phrase's usage. From a baseline of around 46 documents in 2022, the number of instances doubled to 100 in 2024, and then doubled again to 208 by the end of 2025. This rapid growth reflects the broader adoption of AI-powered tools in the business world, with three out of four PR professionals now using AI at work, primarily for writing and editing tasks.

The implications of this trend are significant, as it suggests that corporate communications teams are increasingly relying on AI-powered tools to craft their messages. This shift has the potential to revolutionize the way companies interact with their stakeholders, enabling them to respond more quickly and effectively to changing market conditions. However, it also raises important questions about the role of human judgment and creativity in corporate communications, and whether the over-reliance on AI-powered tools could lead to a homogenization of corporate language.

In the context of the AI landscape, ChatGPT's influence on corporate communications is a significant development, as it reflects the model's ability to generate human-like language that is both persuasive and engaging. Compared to rival models, ChatGPT's strengths in natural language processing and generation have made it a go-to tool for businesses looking to leverage AI in their communications. However, as the use of AI-powered tools becomes more widespread, it will be important for companies to ensure that they are using these tools in a way that complements human judgment and creativity, rather than replacing it.

For developers and businesses, the surge in ChatGPT's usage has important implications for the future of AI-powered communications. As the demand for AI-powered tools continues to grow, developers will need to prioritize the creation of models that can generate high-quality, human-like language that is tailored to specific business needs. At the same time, businesses will need to invest in the development of strategies that balance the benefits of AI-powered communications with the need for human judgment and creativity.

In historical context, the rapid adoption of ChatGPT in corporate communications reflects a broader trend towards the use of AI-powered tools in business. Over the past decade, companies have increasingly turned to AI-powered tools to drive efficiency and innovation, from automated customer service chatbots to predictive analytics platforms. The use of ChatGPT in corporate communications is the latest iteration of this trend, and it has the potential to transform the way companies interact with their stakeholders.

Ultimately, the significance of ChatGPT's influence on corporate communications lies in its potential to revolutionize the way companies communicate with their stakeholders. As AI-powered tools continue to evolve and improve, it will be important for developers, businesses, and users to stay ahead of the curve, and to ensure that the benefits of AI-powered communications are realized while minimizing the risks. For AI model users and developers, this means prioritizing the creation of models that can generate high-quality, human-like language, while also investing in the development of strategies that balance the benefits of AI-powered communications with the need for human judgment and creativity.