Google's Shift to AI-Powered Search Threatens the Open Web's Relevance
Google's latest search updates prioritize AI-generated answers over traditional link directories, marking a significant shift in the company's approach to search and potentially threatening the open web's role in the process. This change could have far-reaching implications for website operators, developers, and everyday users alike.
Google CEO Sundar Pichai now calls links and sources a "part" of search, when in reality, they're its foundation. The wording is deliberate: new features keep users inside the Google ecosystem, and the company is shifting from traffic distributor to AI publisher whose source selection is becoming a question of editorial power. The article Google CEO Pichai now calls links a "part" of search, redefining the web's role in its own product appeared first on The Decoder.